Wij willen met u aan tafel zitten en in een openhartig gesprek uitvinden welke uitdagingen en vragen er bij u spelen om zo, gezamelijk, tot een beste oplossing te komen. Oftewel, hoe kan de techniek u ondersteunen in plaats van dat u de techniek moet ondersteunen.

Reddit users can now share their favorite content from the site to Snapchat, thanks to a new integration that allows sharing of text, link, and image-based posts on iOS from Reddit’s “Safe for Work” communities. The move makes Snapchat the first platform partner that Reddit is testing content sharing integration with, the company says, and it hopes the result will be an influx of younger users to the site.

Unlike many social media platforms, Reddit has tended to skew a little older when it comes to its user demographics. According to Pew Research Center, just 22% of U.S. adults aged 18 to 29 used the site, compared with 34% of those 30 to 49 and 25% of those 50 to 64. And 19% were aged 65 and up, Pew found. While that particular study was performed a few years ago, a 2019 study continues to show Reddit as one of the lesser-used online platforms among all U.S. adults, Pew found.

And with a growing advertising business that’s set to cross $ 100 million in revenues this year, Reddit needs to even out its user demographics and increase its overall usage to be competitive.

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To use the new sharing feature, Reddit users who have Snapchat installed on their iOS device will be able to tap the “Share” icon on a posts in the Reddit iOS app, then select the Snapchat option.

You can then choose to send the post to a few friends or post it to your story so all your friends can see it. The content will appear in Snaps and Snap Stories as a new sticker designed specifically for this integration that includes the Reddit logo and source information.

If the viewer also has the Reddit app installed, they can swipe up on the Snap to visit the post. If they don’t have the app installed, they’ll be directed to the App Store to download it.

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“Reddit empowers discovery and discussion that many Snapchatters love. With this integration, Snapchatters will be able to share interesting posts they find, adding new context and conversation-starters to their Snaps,” said Ben Schwerin, VP of Partnerships at Snap Inc., in a statement about the launch. “As shared Snaps drive engagement back to Reddit — this helps advance the power of community and connection across both platforms,” he added.

Because Reddit tends to host a wide range of content — some of which may violate Snapchat’s terms of use —  the new integration is only being enabled on Reddit’s “Safe for Work” subreddit communities, which are those that don’t host adult content. The communities must also be in good standing, Reddit says.

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“Snapchat is the first platform partner with whom we’re testing a content sharing integration, and we’re excited to see how the feature will shape the sharing habits and experiences among our users,” said Vaibhav Sahgal, Reddit’s Head of Growth Product, in a statement. “We hope the integration empowers redditors to share Reddit content more frequently, while simultaneously exposing new users to the unique content only found on Reddit.”

The launch follows Reddit’s $ 300 million funding round led by China’s Tencent earlier this year, that valued the site at $ 3 billion. This puts Reddit in competition with Facebook and Google for internet ad dollars — a challenge considering its userbase has historically skewed older and male, and users are often anonymous.

The company says the sharing feature will roll out to Android users soon. 

 


TechCrunch

If you had to slip a couple AAs into your smartphone every morning to check your email, browse Instagram, and text your friends, chances are the mobile revolution would not have been quite so revolutionary. Fortunately the rechargeable lithium-ion battery was invented — a decades-long task for which three men have just been awarded the Nobel Prize in Chemistry.

The prize this year honors M. Stanley Whittingham, John Goodenough, and Akira Yoshino, all of whom contributed to the development of what is today the most common form of portable power. Without them (and of course those they worked with, and those who came before) we would be tied to even more wasteful and/or stationary sources of energy.

Lead-acid batteries had been in use for nearly a century by the time people really got to thinking about taking things to the next level with lithium, a lightweight metal with desirable electrical properties. But lithium is also highly reactive with air and water, making finding suitable substances to pair it with difficult.

Experiments in the ’50s and ’60s laid the groundwork for more targeted investigations, in particular Whittingham’s. He and partner Fred Gamble showed in 1976 that lithium ions, after donating electrons to produce a charge, fit perfectly into a lattice of titanium disulfide — where they sit patiently (in their “van der Waals gaps”) until an electron is provided during recharging. Unfortunately this design also used a lithium anode that could be highly reactive (think fire) if bent or crushed.

John Goodenough and his team soon developed a better cathode material (where the lithium ions rested) with a much higher potential — more power could be drawn, opening new possibilities for applications. This, combined with the fact that the metallic lithium anodes could be highly reactive (think fire) if bent or crushed, led to increased research on making batteries safe as well as useful.

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In 1985 research by Akira Yoshino led to the discovery of several materials (whose names won’t mean anything to anyone without domain knowledge) that could perform as well while also being able to be physically damaged and not cause any major trouble.

Many, many improvements have been made since then, but the essentials of the technology were laid out by these teams. And soon after lithium-ion batteries were shown to be safe, capacious, and able to be recharged hundreds of times, they were found in laptops, medical devices, and eventually mobile phones. Today, after three more decades of enhancements, lithium batteries are now taking on gasoline as the energy storage medium of choice for human transportation.

The three scholars whose work most powerfully advanced this technology from theory to commercial reality were awarded equal shares of this year’s Nobel Prize in Chemistry, each taking home a third of the million and, more importantly, the distinction of being recognized in historic fashion.


TechCrunch

Spotify this morning announced a new way for you to share music with friends (or fans, if you’re an artist) — by way of a new Facebook Stories integration that includes 15-second song previews. Viewers can also optionally tap on the “Play on Spotify” button in the Story to be redirected to the Spotify app to hear more.

The feature is designed largely with artists and their teams in mind, as it gives them another way to promote their new music across Facebook’s social network. Musicians and their managers often today use the Spotify app’s sharing feature to post their content across social media, including to Instagram, Twitter, WhatsApp, and elsewhere.

Last year, Spotify introduced a way to share music to Instagram Stories, including their albums, tracks, and playlists, as part of Facebook’s announcement that it was opening up sharing to Facebook and Instagram Stories from other, third-party apps.

At the time, the company said an integration with Facebook Stories was coming soon.

Since its launch on Instagram, the sharing feature has been mutually beneficial for both Spotify and Instagram alike, as it made users’ Stories more engaging while also sending traffic back to the Spotify app for further music discovery.

There’s likely not as much demand for sharing to Facebook Stories, however.

In order to share the 15-second clips to Facebook Stories, you’ll tap the “Share” button from the Spotify app and choose Facebook as the destination.

Side note: We’re not seeing the option to share to News Feed as the picture Spotify published shows (see above. Instead, tapping “Facebook” launches you right into the Story interface, as shown in the tweet above. 

You can then customize your Story as you would normally using the Story editing tools and post it to your profile. Viewers will get to hear the 15-second song clip, and can then tap to go to Spotify to hear more.

Spotify had offered Facebook Story sharing in the past, but the access was later pulled.

These song previews only work when you’re sharing a single track to Stories. If you choose to share other content, like albums, playlists, or an artist profile page, viewers can click into that content, but won’t hear any preview, Spotify says.


TechCrunch

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