Wij willen met u aan tafel zitten en in een openhartig gesprek uitvinden welke uitdagingen en vragen er bij u spelen om zo, gezamelijk, tot een beste oplossing te komen. Oftewel, hoe kan de techniek u ondersteunen in plaats van dat u de techniek moet ondersteunen.

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.

Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual .

You can participate in our community by joining Demand Curve’s marketing webinars, Slack group, or marketing training program. See past growth reports here and here.

Without further ado, onto the advice.


How can you send email campaigns that get opened by 100% of your mailing list?

Based on insights from Nick Selman, Fletcher Richman of Halp, and Wes Wagner.

  • First, a few obvious pieces of advice for avoiding low open rates:
    • Avoid spam filters by avoiding keywords commonly used in spam emails.
    • Consider using email subjects (1) that are clearly descriptive and (2) look like they were written by a friend. Then A/B your top choices.
    • Include the recipient’s name in your email body. This signals to spam filters that you do in fact know the recipient.
  • Now, for the real advice: Let’s say 60% of your audience opens your mailing, how can you get the remaining 40% to open and read it too?
    • First, wait 2 weeks to give everyone a chance to open the initial email.
    • Next, export a list of those who haven’t opened. Mailchimp lets you do this.
    • Important note: The reason many recipients don’t open your email is because it was sent to Spam, it was buried in Promotions, or it was insta-deleted because it looked like spam (but wasn’t). The goal here is to resuscitate these people. You have two options for doing so:
    • (1) Duplicate the initial email then selectively re-send it to non-openers. This time, use a new subject (try a new hook) and downgrade the email to plain text: remove images and link tracking. De-enriching the email in this way can help bypass spam filters and the Promotions tab.
    • (2) Alternatively, export your list of non-openers to a third-party email tool like Mailshake (or Mixmax).
      • First, connect Mailshake to a new Gmail account on your company domain.
      • Next, configure Mailshake to automatically dole out small batches of emails on a daily schedule. Let it churn through non-openers slowly so that Gmail doesn’t flag your account as a spammer.
      • Emails sent through Mailshake are more likely to get opened than emails sent through Mailchimp. Why? Mailshake sends emails through your Gmail account, and Gmail-to-Gmail emails have a greater chance of bypassing Spam and Promotions folders, particularly if the sender doesn’t have a history of its emails being marked as spam.


TechCrunch

We’re still in the hunt for innovative early-stage hardware startup founders. And by that, we mean boundary-pushers, exceptional disrupters and all-around game-changers. If that sounds like you, you still have time to apply to compete in Hardware Battlefield at TC Shenzhen on November 11-12.

Don’t miss your chance to compete in our epic, hardware-focused pitch competition. Apply to TC Hardware Battlefield 2019. The grand prize is a cool $ 25,000, but there’s a lot more than money on the line. If you’re selected, you’ll launch your startup on a world stage — in front of eager investors and tech media. And you’ll do it in Shenzhen, the world’s hardware heartland. The exposure alone can be life-changing.

First things first. Does your startup qualify? The answer is yes — if you meet the following stipulations.

  • Submit your application by August 14
  • You must have a minimally viable product to demo onstage
  • Your product has received little or no international press coverage to date
  • Your product must be a hardware device or component (Enterprise hardware eligible)

Our discerning TechCrunch editors will thoroughly review every qualified application and pick approximately 10-15 startups to compete. If you’re selected, get ready to work, because you’ll receive free pitch coaching from our editors. That’s six rigorous weeks to get you primed and prepped to pitch your hardware on a world stage — and outshine the competition

Founders have just six minutes to pitch and demo their products — followed by an in-depth Q&A with the judges. If you make it to the final round, you’ll repeat the process in front of a new set of judges. After the hardware dust settles, the judges will name the Hardware Battlefield TC Shenzhen champion — who takes home the Battlefield Cup along with a check for an equity-free $ 25,000.

All the fast-paced action takes place in front of a live audience, and we capture the entire event on video and post it to our global audience on TechCrunch. That translates to a lot of exposure, and it can change the trajectory of your business — whether you win or not.

The Hardware Battlefield takes place during our second TC Shenzhen event (produced with TechNode, our partner in China). The show features top speakers from the startup world in China and beyond, plenty of startups exhibiting in Startup Alley and a hackathon. Stay tuned — we’ll have tickets available soon.

Take your shot — apply to TC Hardware Battlefield 2019 by August 14. Come to Shenzhen on November 11-12 and show us your hardware!

Is your company interested in sponsoring or exhibiting at Hardware Battlefield TC Shenzhen? Contact our sponsorship sales team by filling out this form.


TechCrunch

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