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Alphabet-backed UnitedMasters, the music label distribution startup and record label alternative that offers artists 100 percent ownership of everything they create, launched its iPhone app today.

The iPhone app works like the service they used to offer only via the web, giving artists the chance to upload their own tracks (from iCloud, Dropbox or directly from text messages), then distribute them to a full range of streaming music platforms, including Spotify, Apple Music, Tidal and more. In exchange for this distribution, as well as analytics on how your music is performing, UnitedMasters takes a 10% share on revenue generated by tracks it distributes, but artists retain full ownership of the content they create.

UnitedMasters also works with brand partners, including Bose, the NBA and AT&T, to place tracks in marketing use across the brand’s properties and distributed content. Music creators are paid out via PayPal once they connect their accounts, and they can also tie-in their social accounts for connecting their overall online presence with their music.

UnitedMasters

Using the app, artists can create entire releases by uploading not only music tracks but also high-quality cover art, and by entering information like whether any producers participated in the music creation, and whether the tracks contain any explicit lyrics. You can also specific an exact desired release date, and UnitedMasters will do its best to distribute across services on that day, pending content approvals.

UnitedMasters was founded by former Interscope Records president Steve Stoute, and also has funding from Andreessen Horwitz and 20th Century Fox. It’s aiming to serve a new generation of artists who are disenfranchised by the traditional label model, but seeking distribution through the services where listeners actually spend their time, and using the iPhone as manage the entire process definitely fits with serving that customer base.


TechCrunch

YouTube has teamed up with Universal Music Group to remaster nearly a thousand classic music videos, the companies announced today, including those from from Billy Idol, Beastie Boys, Boyz II Men, George Strait, Janet Jackson, Kiss, Lady Antebellum, Lady Gaga, Lionel Richie, Maroon 5, Meat Loaf, No Doubt/Gwen Stefani, Smokey Robinson, The Killers, Tom Petty, and others.

Many of the most iconic music videos on YouTube were only available in the “outdated standards originally intended for tube televisions with mono speakers,” YouTube explained in an announcement. But today, people watch videos across a number of platforms — desktop, mobile, and TV — and they often do so in high-definition. The old videos didn’t hold up.

With the new partnership, both the video and audio quality will be updated to the highest standards, then the new videos will slide in to take the place of the existing SD versions. They’ll also retain the same URL on YouTube as well as all the view-counts and likes, instead of arriving as new content.

As of today, the companies have already updated over 100 music videos including the following:

The plan is to fully upgrade nearly 1,000 over the next year, with plans to have all 1,000 titles available before year-end 2020. More videos will arrive on a weekly basis as this program continues, YouTube says.

The videos will be available exclusively on YouTube and YouTube Music — the latter ahead of a planned merger with Google Play Music. 

You’ll be able to tell if a YouTube music video has been through the upgrading process because it will read “Remasted” in the video’s description.

“It’s really an honor to partner with Universal Music Group and change the way fans around the globe will experience viewing some of the most classic and iconic videos. The quality is truly stunning,” said Stephen Bryan, Global Head of Label Relations at YouTube, in a statement. “It’s our goal to ensure that today’s music videos — true works of art — meet the high-quality standards that artists’ works deserve and today’s music fans expect.”

“We’re excited to partner with YouTube to present these iconic music videos in the highest audio and video quality possible,” added Michael Nash, Executive Vice President of Digital Strategy at UMG. “Our recording artists and video directors imbued these videos with so much creativity; it’s great to enable the full experience of their vision and music. These videos not only look amazing on any screen now, they will be enjoyed by music fans for decades to come.”


TechCrunch


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