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Ford has changed the debut of its 2021 Bronco once again because its planned July 9 reveal falls on the birthday of O.J. Simpson, one of the iconic SUV’s most infamous passengers

The automaker tweeted Friday that it has moved the unveiling to July 13.

Here’s a short history lesson for those who might not understand why Simpson’s birthday and a Bronco are linked. In 1994, Simpson was charged in the double murder of his wife, Nicole Brown Simpson and her friend Ronald Goldman. He was involved in a slow speed chase as a passenger in a 1993 white Bronco driven by his friend after failing to turn himself in. The incident was broadcast on local and cable networks and the white Bronco became a pop culture moment. Simpson was acquitted.

Ford said that picking the debut date was coincidental.

The relaunch of the Bronco has been anticipated for years now. In 2017, Ford announced it was bringing back the Bronco after years of customer requests and speculation. The mid-size SUV that ended its 30-year production run in 1996 was supposed to debut in March. Then COVID-19 happened and well everything got cancelled, including numerous vehicle reveals.


TechCrunch

More than three years ago, Ford announced it was bringing back the Bronco after years of customer requests and speculation.

The mid-size SUV that ended its 30-year production run in 1996 was supposed to debut in March. Then COVID-19 happened and well everything got cancelled, including numerous vehicle reveals.

The reborn Ford Bronco will finally emerge to the media and public — beyond what we’ve already seen thanks to lots of leaked photos — on July 9. Ford announced the date in a post Saturday on Instagram.

Why has TechCrunch dared write about the Ford Bronco? Let’s ignore that it’s a Saturday and I’m trying to bring a little light into everyone’s lives for a fleeting moment or that the Ford Bronco was my childhood companion on numerous camping trips in Baja and the first vehicle I ever drove off road.

The Ford Bronco might be a classic. But it will certainly embody some new fangled tech, hence our interest. The Bronco is also part of Ford’s previously announced plans to invest $ 750 million and add 2,700 new direct jobs at its Wayne, Mich. factory. The Ford Bronco and an all-new Ford Ranger will be assembled at the Wayne factory, which will also house and a new modification center to support autonomous vehicles.

Expect Ford to produce a family of Bronco vehicles, including a smaller Bronco Sport and plug-in hybrid. Ford CEO Jim Hackett confirmed during the company’s 2019 shareholder meeting that a hybrid would be part of the mix.

The Bronco is going to be available in two- and four-door configurations. There should be lots of opportunity for buyers to customize their Bronco. For instance, opting for removable doors and roof. The expectation is that the Bronco will have a body-on-frame chassis and be offered with 2.3-liter turbo four and maybe even a V6. Although it’s unclear if the smaller Sport will have a different architecture.

Stay tuned.


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