Wij willen met u aan tafel zitten en in een openhartig gesprek uitvinden welke uitdagingen en vragen er bij u spelen om zo, gezamelijk, tot een beste oplossing te komen. Oftewel, hoe kan de techniek u ondersteunen in plaats van dat u de techniek moet ondersteunen.

Cake has crafted the Swedish edition of electric motorcycle design starting in the dirt.

The Stockholm based mobility startup’s debut, the Kalk OR, is a 150 pound, battery powered two-wheeler engineered for agile off-road riding and available in a street-legal version.

On appearance, Cake’s Kalk has a minimalist stance and doesn’t evoke “motorcycle” in any conventional sense.

That was intentional, according to the company’s CEO, Stefan Ytterborn — a design aficionado and serial founder — who was more of a mountain biker and skier than a motorcyclist, before launching Cake with is two sons Karl and Nils.

“I wasn’t a motorcycle geek…I actually learned how to ride a motorcycle,” he explained on his foray into the business.

Ytterborn has worked in design development his entire career, leaving Sweden for Milan in his early days, developing product lines for IKEA in the ’90s and founding several design oriented companies over the years.

His last venture — outdoor sporting gear venture POC — supplied Olympic gold medalist Bode miller and the U.S. Ski Team with helmets and optics before it was acquired by Investcorp in 2015 for a reported $ 65 million.

Cake Motorcycles

Cake’s Kalk OR, Image Credits: Cake

Ytterborn’s current company shares some similarities with POC, namely creating products for natural forward motion in the outdoors.

The direction for Cake — according to its founder — was to design a motorcycle from a clean slate, harnessing the advantages of what voltage power could offer to the form.

“I was stoked by the idea of what an electric drive-train could bring,” Ytterborn told TechCrunch . “But then I started realizing nobody is really optimizing the performance of the electric drive-train. Everyone’s trying to imitate what the combustion motorcycle does,” he said.

One of the first things Ytterborn took from that view was engineering a lighter platform with a better power to weight ratio.

A distinguishing characteristic of most e-moto offerings, including the few oriented toward off-road use, is they are heavier than gas motorcycles. Even one of the lightest choices out there for street and dirt use, Zero’s FX, weighs nearly 100 pounds more than Cake’s Kalk OR.

The $ 13,000 Swedish e-motorcycle has a 2.6kWh battery, charges to 80% in an hour and a half using a standard outlet, and offers up to three-hours of off road ride time, according to Cake. The Kalk has 30 ft-lbs of torque and a top speed of 50 miles per hour.

The street legal version, the Kalk&, has similar specs with a mixed city/highway range of 53 miles. Both have capability for quick battery swaps and a second battery goes for $ 3,000.

Cake introduced an additional model in 2020, the $ 8,500 Ösa+, which the company characterizes as an urban utility moped with off-road capabilities.

Cake’s Ösa+, Image Credits: Cake

As a startup, Cake has raised $ 20 million in VC, including a $ 14 million Series A financing round led by e.ventures and Creandum in 2019.

The U.S. is a prime market for the company. Cake has a subsidiary in Park City, Utah, a U.S. representative — Zach Clayton — and is poised to open a sales store in New York City this quarter. 

The company has sold 300 motorcycles in the U.S. this year and America makes up 60% of its sales market, according to its CEO.

On where the Cake fits into motorcycle market, “We’re much more Patagonia than Kawasaki,” said Ytterborn,

He described Cake as something developed for a far from static mobility world, where everything about how people move from A to B is being redefined, including the concept of the motorcycle.

That entails creating something that captures the exhilaration of riding off-road for an eco-conscious market segment, put off by the noise and fumes of gas motocross bikes.

“What really got me going was the intuition that we could flip the market upside down [with Kalk],” said Ytterborn.

Cake’s street legal Kalk&; Image Credits: Cake

“It’s silent, it doesn’t disturb, it doesn’t pollute and is the opposite of what non-motorcycle people associate with motorcycles,” he said.

The U.S. motorcycle market could use some fresh ideas, as it’s been in pretty bad shape since the last recession, particularly with young folks. New sales dropped by roughly 50% in 2008 — with sharp declines in ownership by everyone under 40 — and have never recovered.

At least one of the big gas manufactures — Harley Davidson — and several EV startups, such as Zero, are offering e-motorcycles as a way to convert gas riders to electric and attract a younger generation to motorcycling.

It’s notable that Harley Davidson acquired a youth electric scooter maker, Stacyc, in 2019 and has committed to produce e-scooters and e-mountain bikes as part of its EV pivot. The strategy is to use these platforms to create a new bridge for young people to motorcycles in the on-demand mobility world.

HD’s moves could provide some insight on where Cake might fit in that space. On one hand, the startup’s models could become premium electric motorcycles for the eco-friendly, Outside Magazine and action sports crowd. On the other, Cake could fill a new segment on the mobility product line — somewhere between e-scooters, e-bikes and traditional motorcycles.

“We want to establish a new category where people with an active lifestyle, whether they’re motorcycle people or not, can proceed with sustainability, responsibility and respect,” said CEO Stefan Ytterborn.

One challenge for this thesis could be Cake’s price and performance points compared to the competition. Zero Motorcycle’s FX, while heavier than the $ 13,000 Kalk, starts at $ 8,995 and has a top speed of 85 miles per hour.


TechCrunch

You may not have heard of Kobalt before, but you probably engage with the music it oversees every day, if not almost every hour. Combining a technology platform to better track ownership rights and royalties of songs with a new approach to representing musicians in their careers, Kobalt has risen from the ashes of the 2000 dot-com bubble to become a major player in the streaming music era. It is the leading alternative to incumbent music publishers (who represent songwriters) and is building a new model record label for the growing “middle class’ of musicians around the world who are stars within niche audiences.

Having predicted music’s digital upheaval early, Kobalt has taken off as streaming music has gone mainstream across the US, Europe, and East Asia. In the final quarter of last year, it represented the artists behind 38 of the top 100 songs on U.S. radio.

Along the way, it has secured more than $ 200 million in venture funding from investors like GV, Balderton, and Michael Dell, and its valuation was last pegged at $ 800 million. It confirmed in April that it is raising another $ 100 million to boot. Kobalt Music Group now employs over 700 people in 14 offices, and GV partner Avid Larizadeh Duggan even left her firm to become Kobalt’s COO.

How did a Swedish saxophonist from the 1980s transform into a leading entrepreneur in music’s digital transformation? Why are top technology VCs pouring money into a company that represents a roster of musicians? And how has the rise of music streaming created an opening for Kobalt to architect a new approach to the way the industry works?

Gaining an understanding of Kobalt and its future prospects is a vehicle for understanding the massive change underway across the global music industry right now and the opportunities that is and isn’t creating for entrepreneurs.

This article is Part 1 of the Kobalt EC-1, focused on the company’s origin story and growth. Part 2 will look at the company’s journey to create a new model for representing songwriters and tracking their ownership interests through the complex world of music royalties. Part 3 will look at Kobalt’s thesis about the rise of a massive new middle class of popular musicians and the record label alternative it is scaling to serve them.

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Early lessons on the tough road of entrepreneurship

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Image via Kobalt Music

It’s tough to imagine a worse year to launch a music company than 2000. Willard Ahdritz, a Swede living in London, left his corporate consulting job and sold his home for £200,000 to fully commit to his idea of a startup collecting royalties for musicians. In hindsight, his timing was less than impeccable: he launched Kobalt just as Napster and music piracy exploded onto the mainstream and mere months before the dot-com crash would wipe out much of the technology industry.

The situation was dire, and even his main seed investor told him he was doomed once the market crashed. “Eating an egg and ham sandwich…have you heard this saying? The chicken is contributing but the pig is committed,” Ahdritz said when we first spoke this past April (he has an endless supply of sayings). “I believe in that — to lose is not an option.”

Entrepreneurial hardship though is something that Ahdritz had early experience with. Born in Örebro, a city of 100,000 people in the middle of Sweden, Ahdritz spent a lot of time as a kid playing in the woods, which also holding dual interests in music and engineering. The intersection of those two converged in the synthesizer revolution of early electronic music, and he was fascinated by bands like Kraftwerk.


TechCrunch

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