Wij willen met u aan tafel zitten en in een openhartig gesprek uitvinden welke uitdagingen en vragen er bij u spelen om zo, gezamelijk, tot een beste oplossing te komen. Oftewel, hoe kan de techniek u ondersteunen in plaats van dat u de techniek moet ondersteunen.

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.

Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual .

You can participate in our community by joining Demand Curve’s marketing webinars, Slack group, or marketing training program. See past growth reports here and here.

Without further ado, onto the advice.


How can you send email campaigns that get opened by 100% of your mailing list?

Based on insights from Nick Selman, Fletcher Richman of Halp, and Wes Wagner.

  • First, a few obvious pieces of advice for avoiding low open rates:
    • Avoid spam filters by avoiding keywords commonly used in spam emails.
    • Consider using email subjects (1) that are clearly descriptive and (2) look like they were written by a friend. Then A/B your top choices.
    • Include the recipient’s name in your email body. This signals to spam filters that you do in fact know the recipient.
  • Now, for the real advice: Let’s say 60% of your audience opens your mailing, how can you get the remaining 40% to open and read it too?
    • First, wait 2 weeks to give everyone a chance to open the initial email.
    • Next, export a list of those who haven’t opened. Mailchimp lets you do this.
    • Important note: The reason many recipients don’t open your email is because it was sent to Spam, it was buried in Promotions, or it was insta-deleted because it looked like spam (but wasn’t). The goal here is to resuscitate these people. You have two options for doing so:
    • (1) Duplicate the initial email then selectively re-send it to non-openers. This time, use a new subject (try a new hook) and downgrade the email to plain text: remove images and link tracking. De-enriching the email in this way can help bypass spam filters and the Promotions tab.
    • (2) Alternatively, export your list of non-openers to a third-party email tool like Mailshake (or Mixmax).
      • First, connect Mailshake to a new Gmail account on your company domain.
      • Next, configure Mailshake to automatically dole out small batches of emails on a daily schedule. Let it churn through non-openers slowly so that Gmail doesn’t flag your account as a spammer.
      • Emails sent through Mailshake are more likely to get opened than emails sent through Mailchimp. Why? Mailshake sends emails through your Gmail account, and Gmail-to-Gmail emails have a greater chance of bypassing Spam and Promotions folders, particularly if the sender doesn’t have a history of its emails being marked as spam.


TechCrunch

This week, a young, New York-based startup called Alma raised $ 8 million in funding to expand its “co-practicing community of therapists, coaches, and wellness professionals,” which it first launched from a space on Madison Avenue last fall.

As CNN was first to report, the company is charging psychiatrists, psychologists, clinical social workers and acupuncturists $ 165 per month to become Alma members, which comes with services like billing and scheduling and even a matchmaking service that purports to connect professionals with patients. They also pay an hourly rate to book identically outfitted rooms that can be used interchangeably.

CNN called the company a WeWork for therapists, but Alma and its venture backers are hardly alone in seeing promise in more specialized co-working spaces, which have proliferated as their best-known peer in the co-working craze, WeWork, has itself set up all over the globe. According to one estimate, the number of global coworking spaces, thought to be around 14,000 in 2017, is expected to reach 30,000 by 2022.

One of these outfits — one backed early on by WeWork itself — is The Wing, a nearly three-year-old startup that describes itself as a members-only community full of work and community spaces designed for women. (It dropped its practice of not admitting men as members or guests after a Washington, D.C. man brought a gender-discrimination lawsuit against the firm that sought damages of up to $ 12 million.) Though the startup has critics who worry that it advances only women who can afford to pay a few hundred dollars per month for a membership, investors have already given it nearly $ 120 million in funding.

They’re betting that women want to work and share ideas and see powerful female speakers alongside other women who are members. But investors and entrepreneurs are betting on broader trends, too. For one thing, it’s clear that commercial real estate owners need new ways to occupy underutilized space as our lives move increasingly online.

Greater numbers of people are also becoming freelance workers, a trend that shows no signs of stopping. According to the Freelancers Union, 3.7 million more people started freelancing between 2014 and 2018 for an estimated total of 56.7 million America freelancers. That’s a huge segment of the working population.

Perhaps it’s no wonder that Spacious, a three-year-old, New York-based company that turns restaurants into co-working spaces during the afternoon, is backed by some of the best investors in the business, including Baseline Ventures. (Other companies taking advantage of underused space include Breather and Flexe.)

More interesting is a newer trend of spaces built out for specific groups of people. Therapists is just the newest that we’ve heard, but there are plenty of others. L.A. alone is home to Glitch City, a 24-hour co-working space that caters to indie game developers; The Hatchery Press, for writers; and Paragon Spaces, for those working in the cannabis industry. Elsewhere, it’s possible to find with co-working spaces for people in the construction industry, and spaces for tech companies with on-demand workforces, and spaces for people committed to a zero-waste lifestyle.

It’s probably too early to say whether the niche spaces are any more sticky than more general co-working spaces like the fashionable spots that WeWork sells. Having been part of a long-standing, not-for-profit writers’ collective in San Francisco for roughly a decade — and aware that numerous of my former office mates continue to be a part of that community — this editor would guess that they are. They’re also far less scalable, presumably.

But the much bigger question — for WeWork and the growing number of more focused startups to emerge in recent years — is whether enough people can justify the cost of working in their spaces when the economy invariably hits the skids.

It’s easier to imagine this happening with communities of doctors or other professionals who, through sheer dint of working together, can defray their costs and generate more business for themselves. For the rest, only time will tell. Either way, VCs have a lot of money to put to work and plenty are willing to gamble that right now, at least, there are few limits on where the trend can go.


TechCrunch

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